|SALUS Marine Wear Announces Partnership with CPS|
|Kitchener, Ontario – SALUS Marine Wear – a Canadian based manufacturer of Personal Flotation Devices (PFDs) – announced today that they have partnered with Canadian Power & Sail Squadrons (CPS) in their efforts towards educating and promoting boating safety across Canada.|
CPS will have 150 volunteers conducting Recreational Vessel Courtesy Checks across Canada while wearing Salus Comfort Fit PFDs.
Other marketing efforts will be realized in cross-promotional advertising between CPS and Salus.
“This is a great partnership with lots of synergy” says Steve Wagner, President of Salus. “CPS offers quality teaching and training while Salus makes quality PFDs. Both organizations have the similar purpose of making boating safe and enjoyable”.
“Another great advantage to this partnership” says Wagner “is that CPS has been in existence for over 70 years and Salus only 9 years. Salus will benefit from CPS’s strong National exposure and long standing association with the marine industry while Salus bring a fresh and cool factor into the mix.”
“As a promoter of safe boating practices and education in Canada” says Alain Brière, Executive Director of CPS, “it is only natural to partner with SALUS Marine Wear, a creative Canadian PFD manufacturer that develops award wining safety wear solutions adapted to all types of boating activities”
The attached poster is just one of several efforts that CPS has launched this month.
About Canadian Power & Sail Squadrons:
CPS is a community of passionate boaters across Canada who are committed to safety, boating education, and having fun on the water. It is a national volunteer driven non-profit organization with a long-standing reputation for offering high-quality safe boating education and course material. With a 71 year history and a membership of over 34,000 in 170 Squadrons across the country, CPS plays a major role in boating culture in Canada and is the established leader for the training of recreational boaters. CPS works co-operatively with Transport Canada, Industry Canada, Fisheries and Oceans, Canadian Yachting Association, and other organizations to promote safe and enjoyable boating.
CPS is a three-time CASBA (Canadian Safe Boating Awards) recipient. The latest was in 2007 for Visible PFD Wear in Advertising.
For more information please visit http://www.cpsboat.ca/.
About SALUS Marine Wear:
Salus is a two-time CASBA recipient. The first was in 2003 for their innovative and patented manufacturing process that eliminates the hard square edges found in traditional PFD construction. This makes their vests soft, pliable and comfortable for your every movement. The gently rounded edges are only one of many details that make Salus unique.
In 2006 Salus won its second CASBA for the design of the Bijoux Baby Vest.
Salus vests are designed with safety, style, fit, and performance in mind. “The best compliment we get is when people tell us they didn’t notice they had one of our jackets or vests on,” explains Wagner. “This tells us we’ve done our homework.”
Salus also supplies the Canadian Sailing Team with the Abacus sail vest and the Canadian White Water Kayak Team with the Jazz Free Style Vest. Recently Salus has been called on by the Federal Government and Department of National Defense (DND) to design and develop PFD’s for specialty applications for its service members.
SALUS Marine Wear is a small manufacturing company with Canadian roots. It manufactures PFD’s for specialty outfitters and independent marine supply stores.
For more information or product photos, please contact:
SALUS Marine Wear Inc.
283 Duke Street West
Phone: (519) 579-3131 Fax: (519) 749-0041 E-Mail: Steve@salusmarine.com www.salusmarine.com